Beauty has always been a main concern for women in the tropics. The extreme exposure to sun, humid climates, and love for straight hair inspired its founder to formulate deep acting products to help restore, provide personal care and glamour at affordable prices in the Dominican Republic 47 years ago.

We manufacture an ample array of high quality beauty products from hair care, color cosmetics, nail enamels to body products.

Our passion, know how combined with the the latest available ingredients found both in nature and in science has assured us brand recognition in over 15 countries.